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This website fairwaydurban.co.za has the following in the web site, "Fairway Guest House Durban North, KwaZulu Natal." Our analyzers viewed that the webpage also stated " Experience Durban, South Africas playground, in style, from this centrally positioned and luxurious guest house." The Website also said " Fairway is a beautiful spacious guesthouse overlooking a spectacluar panoramic view of the Beachwood Golf Course, Indian Ocean coastline and Durban city line. Plush accommodation is provided in one of seven stylish. En-suite bedrooms available in sea facing and non sea facing, including a stunning honeymoon suite. Each spacious suite is tast." The website's header had Durban North Guest House as the most important search term. It is followed by Durban North Bed and Breakfast, Durban North, and Bed and Breakfast which isn't as highly ranked as Durban North Guest House. The next words they used was South Africa. KwaZulu-Natal was included but might not be understood by search crawlers.